BIG ANNOUNCEMENT!

This has been a long time coming.

In the fall of 2016, I found myself in treatment for an addiction that had surfaced. Although it had been there all along, I just hadn’t seen it, and it was damaging my relationships.

I soon found myself in the basement of a church attending 12-step recovery meetings. Not long after, I met Jamie, who would become my closest friend.

Before walking into those rooms, we were maybe 50% honest with ourselves and the people we cared about, hiding behaviors, feelings, and needs, which led to loneliness and shame.

We slowly began to realize that vulnerability was not only necessary but could also lead to the connection we desperately needed.

However, we still found ways to hide. Maybe you can relate to that, 12-step recovery or not. Hiding whats really going on because you’re afraid of what someone will really think. Or you’re afraid of your own feelings.

At some point, one of us realized that, at our best, we could be 97% honest with each other—which was a vast improvement—but the remaining 3% we kept to ourselves kept us stuck in deeper loneliness and shame.

Soon, saying “Hey man, I need to share my 3%,” helped us to be fully honest and vulnerable, allowing us to be seen and known.

It became a concept we used with our wives, friends, and clients. We began to see how it could lead to deeper, more intimate connections in relationships.

Over the course of eight years, what began as an armchair theory to grant ourselves permission to be more honest slowly evolved into the idea of a brand—something we hope can help you build deeper connections with yourself, God, and others.

Well, it’s finally time to publicly announce it!

Introducing - Three Percent -

We help men find the courage to connect deeply with God, themselves, and others through honesty and vulnerability.

*Women, don’t click away yet, there’s something here for you too.*

We’re taking our experiences in spaces like:

• 12-step recovery

• Church groups and wrestling with God

• Working with men for thousands of hours in our therapy practices

To help you pursue a more holistic masculinity, grow your emotional awareness, and cultivate deeper relationships and an authentic faith.

We're focusing on helping men break free from societal expectations of masculinity, fostering deeper self-awareness, emotional maturity, and developing healthier relationships with yourself and others.

We aren’t here to give you gimmicks or superficial “hacks.”

We’re not telling you who to be, we’re helping you uncover what gets in the way of being the man you want to be and offer you the authentic tools needed for tangible growth.

If you want evidence-based guidance and proven strategies drawn from our experiences as therapists, friends, and mentors, come hang with us.

How will we do that?

Three Percent will first come in the from of a newsletter and a weekly podcast where we interview leaders in the fields of psychology, theology, the arts, and sports.

You’ll have the opportunity to explore your story and gain tools to improve your relationships.

We’ll share real stories, get pretty vulnerable, practical advice, and evidence-based insights designed to help you experience meaningful growth.

Eventually, we hope to have groups, in-person retreats, workshops and more. We’ve got some big dreams for this and we’re bringing you along in the beginning to help us build it!

For the Women.

While a bulk of our work will be directed toward men, we’re not excluding you. If anything, we’re committed to exploring how we can better serve and empower you.

We will have female guests on the podcast as well because we value diversity of thought and experience.

So we’ve love for you to stick around and share this with the men in your life. Our hope is that it fosters conversations invite you into deeper intimacy with the men in your life.

So, What Next?

We are soft launching this Monday to give you a little tease of whats to come. You might just hear a little sneak peak from our convo with

Scott Erickson

or Dr. Dan Allender. 👀

The podcast will officially launch March 3rd, then episodes will be out every Monday from there.

↓ Click the link below to subscribe to the Three Percent newsletter below and send to someone you care about. First email goes out this Monday! ↓

Start here ↓

With care,

Blake & Jamie